Founder of Sonderberg Research · Florida, USA

Every major call.
In public. Timestamped.

I help business owners and executives investing six to seven figures sell major tops and buy major bottoms, without sitting on charts all day. I'm Diego Sonderberg, and in this industry you shouldn't trust anyone. Not the gurus, not the influencers, not me. Check the record instead.

See how Sonderberg Research works→
Diego Sonderberg, macro-cycle strategist and founder of Sonderberg Research

Proof at a Glance

The record speaks first.

Six moments, all made publicly before the move. The full ledger with original posts is below.

November 10, 2024
Sold the altcoin top
Public profit-taking on SOL (+~1,000%), FLOKI, SHIBA, TON, within days of the peak for most altcoins.
April 7, 2025
Bought the crash bottom
ETH at $1,400, SOL at $98, SPX at the pre-called 4900 zone. Crypto and equities, at the low.
September 16, 2025
Shorted Bitcoin at ~$120K
Posted publicly within days of the all-time high. Bitcoin fell 45% in the months that followed.
November 18–19, 2025 → July 2026
Called $50–60K for 2026
Bitcoin later fell below $60K. Throughout July 2026, we began buying Bitcoin around the $60K level.
2020 – 2025
Advisor to a $600M venture
Advised and invested in a Swiss venture later valued at $600 million in an official PwC valuation.
2022 – 2025
Shifted from trading to private portfolio work
After building and leading a six-person trading and research team serving hundreds of investors, I narrowed my focus to working exclusively with founders, business owners and investors managing six- and seven-figure portfolios.

Don't just read the record. Watch it.

Sixty seconds of how I actually read a market. The same analysis behind every entry in the ledger below.

More analysis on YouTube →

Sound Familiar?

You're running a company. You can't also be a full-time investor.

You don't have 10 hours a week for charts, 20 indicators, or crypto Twitter. So you invest reactively: buying strength, holding through drawdowns, round-tripping profits you already had.

The last correction didn't just cost you six figures. It cost you sleep, focus, and presence with your family.

Not because you're not smart. You built a company. But nobody ever installed a real system for your capital.

That's exactly what I do.

Who I Work With

Built for founders with serious capital.

Founders, business owners and executives

I work exclusively with a small number of founders and business owners investing six to seven figures across crypto, equities and cash. They have already built the wealth. My job is to put a system around it. Through Sonderberg Research, we use a structured framework built around macro, market structure and sentiment to help identify when risk is rising, when capital should be deployed, and when major market conditions are changing. The goal is simple: make the few major portfolio decisions that matter each cycle without turning investing into a second full-time job.

See how Sonderberg Research works

The Story

How I got here.

Why one industry insider decided the crypto space needed a voice with receipts.

The short version: many years inside the Swiss Stock Exchange, early advisor and investor on both sides of traditional finance and crypto, builder of one of the German-speaking world's leading trading networks, and today the founder of Sonderberg Research in Florida, USA, working 1:1 with six- and seven-figure investors. Here is how it happened, step by step.

Where it started.

I was born and raised in Zurich, Switzerland. My father was a stockbroker, I placed my first trades at 18, and I spent years working professionally at the Swiss Stock Exchange, seeing how markets actually function beneath the price chart.

The crypto years and the wake-up call.

From 2020 through 2025 I advised and invested in several ICOs based out of Switzerland and Liechtenstein, one of which was later valued at $600 million in an official PwC valuation (source). I advised that company from day one that its crypto integration would ultimately hurt it, and I was right. It left crypto behind, rebuilt as an EdTech and AI software company, and today serves governments, institutions, and millions of learners worldwide (legacynetwork.io).

Inside the industry I learned what most investors learn the expensive way: most so-called experts simply got lucky. They make money from clicks, affiliate fees, and the trading volume they generate, not from being right. That became my mission: to be a trusted voice with a clear, provable, timestamped track record. Calls made in public, before the move.

What changed everything was learning directly from institutional investors managing serious capital, at the time directly from a nine-figure investor from Southeast Asia: strip away emotion, follow the facts, and understand that while perfect timing is impossible, getting remarkably close is not. A Germany-based macro investor deepened the macro side. Over the years I built those lessons into my own system: an institutional-grade framework combining macro, technicals, and sentiment, the same one I show openly in my YouTube videos.

Building and outgrowing a trading education company.

In 2022 I co-founded a trading and investing education platform for the German-speaking market (originally UpCrypto Trading), publishing daily crypto market analysis for hundreds of members. In 2024 we expanded internationally with an English membership. In 2025 I bought out my co-founder, a successful Swiss crypto investor, and rebranded the company as Velaris Trading, growing it into a leading trading network with six full-time traders and analysts working 1:1 with members.

Alongside this, I served as an advisor and investor in EB1, a premium invite-only charge card (Visa and Rain partnerships) that turns stablecoin wealth into instant global Visa spending with 24/7 concierge service.

The shift to serious wealth.

By mid-2025, the people seeking me out had changed. More founders, business owners and executives with six- and seven-figure portfolios were coming to me directly for help making sense of major market cycles, portfolio risk and when to deploy or reduce capital. I also began working with wealth management firms on crypto and cycle research. That summer, I launched my YouTube channel with the same audience in mind: successful people managing serious capital who did not have the time, or desire, to become full-time market analysts.

What I kept seeing was the same problem. These were highly successful operators who had systems for their businesses, teams and finances, but no real system around their investments. They were reacting to markets, holding through major drawdowns, round-tripping profits and spending far too much time trying to decide what to do next. The problem was not intelligence. Their portfolios simply lacked the same structure they applied everywhere else in their lives.

So at the end of 2025, I made a deliberate shift. I stopped serving hundreds of traders through a membership model and began working exclusively with a smaller number of founders, business owners and executives investing six and seven figures. I traded scale for depth. That became Sonderberg Research, built around a simple idea: serious capital deserves a real operating system. Today, the work combines market research, portfolio decision infrastructure and direct 1:1 guidance to help clients make the few major decisions that matter each cycle without turning investing into a second full-time job.

What that looks like in practice: I work 1:1 with every client, directly. Each client gets a personalized dashboard running my sophisticated institutional system: buy/sell calls across every asset class, a daily risk metric, the exact read we're making. All of it checkable in under 5 minutes, whenever you want.

And not just that. Weekly briefings across macro, crypto, and equities. Every move I make, posted in real time, before it plays out, not after. And 1:1 access to me, for anything that matters.

Your total time commitment: a dashboard you can check in under 5 minutes, and about 30 minutes a week acting on clear signals. That's it.

See if the system fits your portfolio.

Apply for Strategy Call or watch how the system works first →

The Track Record

The ledger.

Every call below was made publicly, before the move, with a timestamp. Original screenshots and live links included. Judge for yourself.

2023
Verified

Buying the bottom

Bought Bitcoin and a basket of altcoins at the deep-red 2023 bottom, when sentiment was at maximum fear. Several of those positions, and members' positions, went on to return 10x or more. (Example: SOL, entered 2023, up nearly 1,000% by November 2024; see the next entry.)

November 10, 2024
Verified

Selling the altcoin top

Publicly announced partial profit-taking on SOL, almost 1,000% in profit since our investment in 2023, plus profit-taking across FLOKI, SHIBA, and TON. It came within days of the peak for most altcoins.

Timestamped documented proof of Diego Sonderberg publicly taking profits on SOL, FLOKI, SHIBA and TON at the altcoin top, November 10, 2024
January – February 2025
Verified

Warning of the top while "gurus" stayed bullish

While markets hovered near highs and crypto influencers stayed euphoric, publicly warned members of a potential top and kept systematically taking large profits, on crypto and equities alike, a campaign running since November. February 15: We're seeing classic top signals that have been ignored in past cycles… I'd rather stay cautious and take profits, just as I have been since November.

Ten days later, with prices already falling, on February 25: By January, we became even more cautious and I warned about a potential top… Meanwhile, crypto "gurus" remained overly bullish, ignoring clear macro risks. Now we see the result.

Timestamped proof of Diego Sonderberg's public cycle top warning, February 15, 2025 Documented proof of Diego Sonderberg's profit-taking on crypto and equities since November and public top warning, February 25, 2025
February 19, 2025
Verified

The $OM exit

Publicly flagged $OM up over 10x since the March 2024 entry and told members: Certainly not a bad time to take profits. Weeks later, OM collapsed roughly 90% in a single day. Members who followed the call kept a 10x. Those who didn't lost nearly everything.

Timestamped proof of Diego Sonderberg flagging OM up over 10x and advising profit-taking, February 19, 2025, weeks before OM's 90% collapse
April 7 – 8, 2025
Verified

The warning, then the bottom buy: crypto and equities

Weeks before the crash, publicly told members to be prepared for price levels between roughly $1,500 and $1,100 on ETH: that zone could offer a fantastic accumulation opportunity. The weekend before April 7, warned of the incoming correction, flagged by the institutional three-flag system. Then, on April 7, the day of the crash low, executed publicly, in real time:

3:16 AM: ETH is in our accumulation zone, at 1,400. Began DCA buying.
3:24 AM: I'm buying SOL at 98 here and TAO at 177.
5:42 AM: SPX Futures have reached our key zone around 4900 today, a level we've been discussing for weeks… the deeper the market falls, the greater the opportunity for long-term positions.
April 8: All of our signals were triggered on Monday, and as shared, I made my buys accordingly.

Crypto and equities, called to the level, bought at the bottom. All timestamped.

Timestamped proof of Diego Sonderberg buying ETH at 1,400 in his pre-called accumulation zone at the market bottom, April 7, 2025 Timestamped proof of Diego Sonderberg publicly buying SOL at 98 and TAO at 177 at the April 7, 2025 market bottom Timestamped proof of Diego Sonderberg's SPX futures buy call at his pre-called 4900 zone, April 7, 2025 Documented proof of Diego Sonderberg confirming all buy signals triggered and buys executed at the bottom, April 8, 2025
July 2025
Verified

"The top is only months away"

Called the cycle top months in advance, on video, while the market was still euphoric.

August – September 2025
Verified

The rotation out

Began selling altcoins in August. On September 11, laid out the full logic publicly on X: the Altcoin Season Index flashing green has marked the top at every cycle high, and it just flashed again. The playbook: Rotate from alts into Bitcoin and cash. I already did that weeks ago… Do not roundtrip your gains chasing the last 10–20% when you already sit on 500%.

September 16, 2025
Verified

Shorting the top

Posted publicly on X: I am shorting Bitcoin here, with the chart, in the $117K–$124K distribution zone, building an average short entry around $120K, within days of the all-time high. The same call was laid out on video, months in advance and in the follow-through analysis after. By October, publicly out of crypto entirely.

Timestamped proof of Diego Sonderberg publicly shorting Bitcoin with an average price of $120K, September 16, 2025
November 18 – 19, 2025
Verified

The $50K–$60K call

With Bitcoin still near $90K and most of the industry calling for new highs, posted publicly: Bitcoin at 50K–60K in 2026 and Bitcoin is going for 60K, and published the full video thesis: Bitcoin ultimately drops into the $50,000–$60,000 range or lower in 2026.

WHAT HAPPENED: BY MID-2026, BITCOIN WAS TRADING IN THE LOW $60,000s.

Timestamped proof of Diego Sonderberg publicly calling Bitcoin at 50K-60K in 2026, posted November 18, 2025, verified by mid-2026 Timestamped proof of Diego Sonderberg's public call that Bitcoin is going for 60K, posted November 19, 2025
December 5, 2025
In Progress

The roadmap

On December 5, 2025, published the full cycle roadmap on YouTube, projecting Bitcoin to fall into the $50K–$60K range and potentially bottom around the 200-week moving average. The roadmap was: break below the 50-week moving average → bearish retest → move toward the 200WMA or deeper → cyclical low in the $50,000-$60,000 range. The original timing projection pointed toward October 2026. One month later, I publicly warned that the bottom could easily be front-run, if my idea is widely accepted, meaning the final low could arrive months earlier, including during the summer. Along the way, publicly traded the counter-trend structure: riding rallies like $84K→$97K and shorting back down through moves such as $97K→$60K and $81K→$58K, while giving members "last exit" levels before major legs lower.

Timestamped chart of Diego Sonderberg's full Bitcoin cycle roadmap, publicly posted December 5, 2025, projecting a cyclical low in October 2026
February 5, 2026
Verified

The bearish thesis remained intact

Posted publicly: Shorted BTC at ~120K. BTC is down 45% since I called the cycle top. BTC can easily go down another 50% from here. Bearish until I see clear bottom signs.

May 4, 2026
In Progress

Calling the counter-trend pump, staying short

A week after warning on YouTube, Do not be mistaken by the recent pump and the coming one… There will even be slight euphoria in the markets, Bitcoin did exactly that. Posted publicly that Bitcoin would push slightly higher before stage 5 of the bear market, and that Sonderberg Research was already positioned in its short setup. The position has since been partially closed in profit as the move played out; the remainder rides toward the projected cyclical low.

July – August 2026
Verified

Buying Bitcoin around $60K and updating the thesis

On July 1, I opened a Bitcoin long at $58,500. Through July and August, we began accumulating Bitcoin around the $60K area, while Sonderberg Research clients were alerted to the opportunity. I also began buying selected crypto-related stocks during the same bottoming window.

At the same time, I repeatedly warned publicly not to overthink the exact bottom. My original roadmap had pointed toward a later bottom around September or October, and my later base case had moved below $45K. But I had also warned months earlier that if too many investors began waiting for the same October low, the market could front-run the move and bottom during the summer instead.

As the evidence changed, so did my positioning. Rather than wait for one perfect number, I began building exposure around $60K and publicly said that the bottom could already be in. The later sub-$45K scenario is now invalidated. That is the point of the framework: follow the evidence, not defend an old prediction.

This ledger is updated as calls resolve, wins and misses alike. That's the point.

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What Clients Say

In their words.

Real client messages. Unedited, redacted only for privacy.

"Diego is a master at seeing the big picture."

Private client · USA

WhatsApp message from a US private client: Diego is a master at seeing the big picture, his analysis is worth its weight in gold

"Now I avoid taking losses."

Private client · Switzerland

WhatsApp message from a Swiss private client: with Diego's help I learned to identify the bottom and the top, now I avoid taking losses

"One of the best decisions I've made in my investing journey."

Rob K. · Private client

WhatsApp message from Rob K.: joining Diego at Sonderberg Research has been one of the best decisions of my investing journey

"It's honestly insane what you've been putting out over the last few years."

Leo · Private client · USA

WhatsApp message from Leo, US private client, thanking Diego Sonderberg for his relentlessly strong work

"Thank you for your relentless effort."

Stefan · Private client

WhatsApp message from Stefan, private client, thanking Diego Sonderberg for his relentless effort
Diego Sonderberg

Work With Me

Your business has a system. Your portfolio should too.

If you're a founder or business owner investing six to seven figures and you want a clearer system for when to deploy capital, reduce risk and take profits, without spending your week watching markets, let's talk. Your business already runs on a system. Your portfolio should too.

Apply for Strategy Call Prefer to watch first? See how the system works →

On this call, we'll cover three things: (1) what your current timing is actually costing you per cycle, (2) the institutional signals your portfolio is currently blind to, and (3) whether the system fits your situation, a straight yes or no. No pitch marathon. 45 minutes.

For business owners and executives investing $100K or more

FAQ

Common questions.

Who is Diego Sonderberg?
Diego Sonderberg is the founder of Sonderberg Research, based in Miami, Florida. Born in Zurich, Switzerland, his background spans trading, market research, blockchain ventures, and work at the Swiss Stock Exchange. Today, he works primarily with founders, business owners and executives investing six and seven figures, helping them put a clear system around major portfolio decisions.
What does Diego Sonderberg actually do?
Diego studies major market cycles across crypto, equities, macro and liquidity. His work focuses on a few decisions that can have an outsized impact on a portfolio: when risk is rising, when capital should be deployed, when exposure should be reduced, and when the evidence suggests the market regime is changing.
Is Diego Sonderberg's track record public?
Yes. That is one of the main purposes of this website. Major calls are documented with original timestamps, screenshots and links to posts on X, YouTube and other public sources. The record includes major profit-taking and top warnings, the April 2025 bottom buys, the Bitcoin short near $120K, the public $50K–$60K Bitcoin projection, and the later decision to begin buying Bitcoin again around $60K in summer 2026. You do not have to trust the claim. Check the timestamps above.
Has Diego Sonderberg ever been wrong?
Yes. No serious market analyst is right every time. The purpose of the public ledger is to show how calls actually developed, including when a thesis changed or was invalidated. In 2026, for example, a later scenario for Bitcoin to fall below $45K was invalidated as the evidence changed and the market appeared to front-run the expected autumn bottom. Rather than defend the old forecast, Diego began building long exposure around $60K. The rule is simple: follow the evidence, not the prediction.
What is Diego Sonderberg's investment approach?
The framework combines three main areas: macro and liquidity, higher-timeframe market structure, and sentiment and positioning. No single indicator makes the decision. The goal is to combine the evidence, identify major changes in risk and reward, and make fewer, higher-quality decisions across the market cycle.
Who does Diego work with?
Diego works primarily with founders, business owners and executives investing six and seven figures across crypto, equities and cash. They have already built meaningful wealth but do not want managing markets to become another full-time job. He also provides outside research and crypto-cycle expertise to select wealth management firms.
What is Sonderberg Research?
Sonderberg Research is the private research business founded by Diego Sonderberg. It applies the same market-cycle framework shown publicly on this website to the problems faced by investors managing substantial portfolios. The focus is on research, portfolio decision infrastructure, market monitoring and direct guidance rather than courses, day trading or a mass signal group. → sonderbergresearch.com
Does Diego manage client money?
No. Sonderberg Research does not take custody of client funds or have discretionary control over client accounts. Clients keep control of their own assets and make their own final decisions. The work centers on research, market frameworks, decision systems and implementation support.
Does Diego only focus on Bitcoin and crypto?
No. Crypto is an important part of Diego's work, but the framework is cross-asset. Research also covers equities, cash, commodities, interest rates, the US dollar, liquidity and the broader macro environment. Capital should follow the best risk and reward available, not loyalty to one asset class.
Why publish market calls publicly?
Because claims are easy to make after the move. A timestamp makes them harder to rewrite. Diego's view is that investors should not trust analysts, gurus or marketers simply because they sound convincing. Look at what they said before the move, when they said it, and what they did when the facts changed.
How can I work with Diego?
If you are a founder or business owner investing six or seven figures, you can learn more about working with Diego through Sonderberg Research. Start by reviewing the firm and, if it looks relevant to your situation, apply for a Strategy Call. → sonderbergresearch.com

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